Creating app-based Customer Engagement Solutions for the hospitality industry.
HOW IT WORKS
Using the Customer Engagement Solution is a simple four-step process.
RAB designs a customized, branded and affordable app for
the resort. The app will be available in both Google Play and
The App Store.
‘Beacons’—small (about 3 inches long) devices that use Bluetooth technology to communicate with your guests’ smartphones—are strategically placed throughout the resort complex in areas where the guests congregate. The beacons have a range of approximately 125 feet.
Guests download your resort app. RAB has designed a variety of
eye-catching marketing tools, including front desk signage and in-room signage—such as tent cards—urging guests to download your resort’s app to be kept up-to-date on the resort activities.
Your resort, using RAB’s easy to use on-line design system, designs and sends a variety of customized messages to renters, exchangers and owners.
In addition to enabling resorts to communicate with guests via the beacons while the customer is on-property and thus drive in-house tours, your branded app enables you to communicate with guests even after they have returned home. Using your app, you can send ‘push messages’ about special offers, discounts, etc. directly to the former visitors’ phones. This provides your resort with an ongoing method of communications with the guest on a year around basis.
SIMPLE TO USE
Small enough to fit in the palm of your hand, beacons send eye-catching messages to on-site guests to increase resort revenue and drive in-house tours.
Resort App Builders (RAB), which specializes in designing app-based customer engagement programs for the hospitality industry, has launched its Customer Engagement Solution (CES), featuring customized ‘branded’ apps. The CES enables your resort to send eye-catching messages to guests’ phones and tablets, thus increasing in-house tours and revenue.
For resorts looking for an effective and cost efficient way to consistently communicate with in-house guests, including renters, exchangers and owners—once those guests turn down the opportunity to tour—Resort App Builders has the Solution.
Now, using the latest technology—known as ‘beacons’—our CES allows you to communicate with your guests, keeping them up-to-date on the latest resort activities, discounts, owner parties, etc. to make them feel like part of the resort ‘family.’ Among those communications can be various sales-oriented messages designed to drive them to tour.
Resort App Builders has produced a variety of marketing tools designed to encourage guests to download your resort’s app. These eye-catching materials include front desk/hospitality desk signage, flyers for your in-room guest books, tent cards and even credit card size inserts designed to accompany the guests’ room keys.
WE ENCOURAGE DOWNLOADS
GET IN TOUCH
Interested in driving more in-house sales? Want an easy method of staying in constant contact with your resort guests throughout the year? Then drop us a line or give us a call.
Star Island Resort and Club, a 900-room Five Star vacation ownership property in Kissimmee, FL, has become the first resort in the world to combine its own branded app with onsite beacon technology to significantly increase resort revenue.
The App, designed by Resort App Builders, enables Star Island to keep in contact with their onsite guests using Resort App Builders’ Customer Engagement Solution (CES) that constantly ‘re-engages’ those guests through the use of eye-catching graphics sent to the guests’ mobile phones and tablets.
At Star Island, Resort App Builders’ CES uses 31 strategically-placed beacons—small Bluetooth low energy (BLE) devices positioned throughout the resort—to connect with guests and send relevant messaging and information. When a guest ‘crosses’ the path of the beacon signal they receive an ‘activities alert’ on their phone, followed by an attention-grabbing image. To maintain Star Island’s high level of customer satisfaction, the guest will not receive the same message more than once a day.
“The app has been extremely popular,” said Star Island Vice President Matt Meyers. “Guests are talking about it all the time. And we’ve definitely seen a significant upswing in revenue in just the first month of the program. This technology works.”
ADDED BENFITS: Program drives tours
In addition to increasing ancillary resort revenues, the CES has two other benefits:
• By sending relevant, contextual and timely messages via the beacons, resorts can drive guests back to the hospitality desk where they’ll have another opportunity to get the guest to tour.
• App downloaders can also receive attractive, full-color ‘push’ messages once they return home offering a variety of vacation packages to return to the resort. For the sales team, it’s like getting a ‘second bite’ at the apple.
900-Room Five Star Vacation Ownership Resort Becomes First To
Use Branded App, Beacons To Engage Guests, Increase Revenue
Signage placed throughout the resort encourages guests to download the Star Island app while key resort personnel wear ‘Ask Me About Our App’ buttons. Beacons, small enough to fit in the palm of your hand (above), send eye-catching messages (right) to increase revenue and drive in-house tours.